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Registration
Policy & Regulation

Internet Keyword Search

In order to increase the Internet usability, China government has launched the Internet keyword since 2002. China Internet Network Information Center (CNNIC, non-profit government supported organization) is appointed by China government to manage Internet Keyword registration system and an other internet related service through out the PRC.

Internet Keyword is a newly arisen technique for visiting website. It is a convenient way to realize the visitation of the browser by establishing a corresponding relationship between Internet Keyword and URL. It can be composed of the characters in both English and Chinese including alphabets (A-Z, a-z, no matter capitalized or not, number (0-9) or symbols (-, !), and limited up to 31 characters.

Just enter any of the registered keyword, which can be company name, brand or product name, trademark, numbers etc, such as HSBC, FTSE, Disney, ect...

 

3 major categories of Internet Keyword

1. Common Keyword
2. Common Generic Keyword
3. Platinum Generic Keyword

What commercial value can gain via Internet Keyword?

CNNIC partners with 2,000 search engines to display your Internet Keyword in the most prominent position in the search result, e.g. Baidu, Sohu, Sina, Alibab, Tom, China etc. Internet Keyword registrant will enjoy cost effective and high exposure online E-Marketing while it also helps to introduces businesses and its brand name to over 150 million Internet users in around the world.

Advantages from Internet Keyword

1. Protect your online intellectual property right or brand names.
2. Provide great Internet E-Marketing promotion.
3. Exposure your brand name through the Internet effectively.
4. Expands the business worldwide.
5. Create more business opportunities for the enterprise via the Internet.
6. Increase your business exposure and penetrate into the Greater China market with over 1 billion population.

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