What is TMCH?
The Trademark Clearinghouse (TMCH) is the most important rights protection mechanism built into ICANN’s new generic Top Level Domain program. TMCH allows brand owners to submit their trademark data into one centralized database, prior to and during the launch of new gTLDs.
After verification, the trademark holder has fulfilled the condition to be able to register its corresponding domain name during the pre-registration period of multiple TLDs – also known as the ‘Sunrise period’. Trademark holders will also have the option to be notified when someone registered a domain name that matches their record in TMCH.